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Telemarketing Training
at your site, from £150 + vat.
- call 01869 338702 for details |
What is Telemarketing?
Generally it means the introduction over the telephone of your goods or services.
However, the range of applications and projects varies considerably.
The benefits linger longer - which ever of the main services you choose, information gathered will lead to a list of call-backs for your diary over the next 12 months, so our input is in evidence for quite some time beyond the initial period of engagement. Accelerates development - external telemarketing not only accelerates your business growth, it can also respond flexibly to your changing needs at different times of the year. Makes your Company seem bigger - pitching for the larger contracts is always competitive. What better way to profile yourself as a Company of reasonable size than by the initial contact coming from another "member of the team". Immediate feedback - trends, competitive information and Clients changing requirements are a valuable bi-product of your project. Reduces your work load - and allows you and your team to focus on the brightest opportunities. Preserves your time for your specialist skills - our Clients in professional and creative spheres especially welcome this aspect.
Carried out effectively telephone marketing can either compliment or minimise the expense of an on the road sales person whilst generating commitment, appointments, information and goodwill.
Whilst training and experience are invaluable, common sense, courtesy and adherence to basic guidelines will undoubtedly bring rewards.
So to get started:
- Decide what you want to gain from each call - information or an appointment?
- Plan your call accordingly: have to hand a list of key companies for whom your company has worked, as well as the range of benefits of the service or product in question.
- Work with a tidy desk and don't sip tea during calls - your swallow can be heard!
- Make a clear introduction, including your name and the company name.
- Ask open-ended questions, the ones beginning, WHAT, WHY, WHEN, HOW, WHERE, WHO.
- Give the person time to answer and don't feel tempted to fill silences with more words.
- Match your most relevant area of service/type or product to the type and size of company your are calling --no-one is interested in everything you do.
- Listen for buying signals, very often not what is said but what is not said ... "not interested at the moment" ...."Not looking for quite that type of product" ... "not the person dealing with it" .... Dealing with what? What type of product would they like? And when will they be interested?
- Listen all the time, not interrupting and at the end of the call summarise agreed action to the potential customer.
- Try to match your voice and enthusiasm to the other person; generally
speaking it doesn't impress to either underwhelm or overwhelm!
©Pinagli Telemarketing and Telephone Skills Training.
Anything else? Always remember the person you are about to call may well be the one who needs your service or product and if not, you will be one call nearer to the person who does.
For more information, please contact
us by e-mail or telephone us on 01869 338702 or fax us on 01869 338459.
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